AI Insights · Timothy · October 2025
Top 5 Consumer Finance Apps in South Africa Q3 2025
Explore the performance trends of top consumer finance apps in South Africa for Q3 2025, with insights on downloads, revenue, and active users from Sensor Tower data.
In the third quarter of 2025, the consumer finance app market in South Africa showed varied performance across leading platforms. According to Sensor Tower data, the Splitwise app from Splitwise, Inc. experienced a notable peak in weekly revenue, reaching approximately $718 in mid-September. Downloads remained relatively stable, ranging from 429 to 959 weekly, while active users fluctuated slightly, settling around 17.4K by the end of the quarter.
YNAB, developed by You Need A Budget LLC, saw its revenue peak at $447 in early September. Weekly downloads showed a declining trend, starting at 161 and dropping to 65 by the end of the quarter. The active user base remained consistent, averaging around 400 users weekly.
The Wallet - Daily Budget & Profit app by BudgetBakers s.r.o. had a steady increase in weekly downloads, peaking at 481 in early September. Revenue also maintained a stable trend, reaching up to $192 mid-quarter. Active users rose steadily, surpassing 1K by late September.
Budget Planner App - Fleur saw a significant jump in downloads, peaking at 1.7K in late September. Revenue was highest at $471 in late August, with active users reaching a peak of 3.9K by the end of the quarter.
Lastly, Buddy: Budget Planner App from Buddy Budgeting AB, showed a varied performance. Weekly revenue reached $191 at the start of the quarter, with downloads peaking at 297 mid-July. Active users showed a steady decline, ending the quarter with 263 users.
For more detailed insights, visit Sensor Tower's platform.
